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I’m an illustrator, designer and art-director based in the Netherlands. I’ve been creating visuals ever since I was a little kid and have always been moved by colour, texture, composition and the way certain combinations can create a feeling or set a mood.

I studied Fashion & Branding at the Amsterdam Fashion Institute, where I discovered my love for creating in different forms. Sometimes that means working very precisely through design and illustration, other times more freely and intuitively through painting, photography and mixed media, whatever fits the project best. I have 7 years of experience in branding, working as a brand designer and doing art direction, both freelance and in-house.

My way of working is a mix of research and intuition. I enjoy building strong concepts and translating them into visuals that feel true to the person or brand behind them. I’m drawn to the small details that give something character and personality, and I love combining digital and analogue techniques to create work that feels more human and tactile.

 

If you’d like to work together or have a question, feel free to get in touch.

I love the small details that give something character and personality.

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© 2026 door Karen de jong

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