Brand Identity
for Anima & Terra
Anima & Terra is a concept for an 'Inn for the Soul' in Liguria. It all started when Karen Vuijsters turned her dream into a plan and began the process of finding investors and like-minded people to help bring this wonderful place to life.
To bring the concept of Anima & Terra to life, Karen needed to make her ideas visual and convey atmosphere and mood of the Inn.
PROJECT SCOPE:
Logo design, artworks, image curation and graphic design for the coming soon page, businessplan and coming soon flyer.
Founder Anima e Terra: Karen Vuisjsters
Coming soon page made by: v87.design
After our first conversation, we created a moodboard to bounce ideas back and forth, discussing colour, textures, illustration style, fonts, logos and other ideas that came up. After that we build an image library with stock photography to use for the creation of the collages, website and social media posts.
