Anniversary Identity for Le Nouveau Chef
Le Nouveau Chef is a chef wear brand, positioned in the luxury segment, known for its high quality, premium aesthetic and fair production.
The brand celebrated its 40th anniversary, for which we created a special identity and packaging to celebrate this milestone. Within this identity, we brought heritage and innovation together.
PROJECT SCOPE:
Logo design, packaging design, art-direction
Logo Animation: OutSightMedia
The Le Nouveau Chef logo was combined with a more classical Baskerville typeface to balance the brand’s bold, innovative character with a more timeless feel.
The brand is widely recognized within its field by the ‘H’ icon, embroidered on the shoulder of every chef jacket. We chose to highlight and pay an hommage to this ‘H’ and give it a more prominent role. This was reflected in both the copy and the design elements.
