Le Nouveau Chef is a chef wear brand positioned in the luxury segment, known for its high quality, premium aesthetic and fair production.
 

As part of the rebranding, we developed a series of merchandise pieces that reflected the brand’s new, more nostalgic direction, with a stronger focus on connection and community. One of these was a custom card deck, inspired by a moment the marketing team noticed while visiting the kitchen. During breaks, the team would gather around the table tennis table to play games together. This idea of connecting and shared moments became the starting point for the concept.
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PROJECT SCOPE:
Creative concept, Illustration, Graphic Design, Art direction

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Photography: Sander van de Ven

Videography: Tom Holti, Mike Janssen